@media all and (max-width:750px) {
  .all_app_show {
    display: block;
  }

  .all_pc_show {
    display: none
  }

  .app_show {
    display: flex;
  }

  /* 顶部 */
  .banner {
    padding: 3.94rem 5.32rem 7.5rem 5.31rem;
  }

  .ban_leftcontent {
    width: 100%;
  }

  .ban_pc_show {
    display: none;
  }

  .ban_app_show {
    display: flex;
    align-items: center;
    justify-content: space-between;
  }

  .ban_appTitle {
    font-size: 4.88rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #FFFFFF;
  }

  .whiteicon {
    width: 1.88rem;
    height: 2.25rem;
    /* margin:0 1rem  0 0; */
  }

  .ban_tit {
    margin: 2rem 0 3.69rem 0;
  }

  .ban_yellowhengtiao {
    height: 0.38rem;
  }

  .ban_appImg {
    width: 59%;
    /* padding-left: 2.69rem; */
  }

  .ban_appImg img {
    width: 100%;
    height: 100%;
  }

  .dtcbanrighe {
    display: none;
  }

  .ban_twotitle span {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #FFFFFF;
    line-height: 2.5rem;
  }

  .ban_serve {
    margin: 2.63rem 0 5.25rem;
  }

  .ban_serve li {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #FFFFFF;
    line-height: 4.38rem;
  }

  .ban_mark {
    margin: 2.63rem 0 5.38rem;
  }

  /* .ban_twoapp {
    margin-top: 5.25rem;
  } */
  .ban_twotitle span {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #FFFFFF;
    line-height: 2.5rem;
  }

  .ban_mark li {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #FFFFFF;
    line-height: 3.38rem;
  }

  .ban_object {
    width: 100%;
    display: none;
  }

  .banObject_appShow {
    display: flex;
    flex-wrap: wrap;
    justify-content: start;
    margin-top: 2.75rem;
  }

  .ban_end {
    display: flex;
    justify-content: start;
  }

  .ban_endTitle {
    padding: 0.81rem 2.5rem;
    font-size: 2.25rem;
    margin: 1.88rem 0 0 0;
    border-radius: 0.75rem;
    width: auto;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #08969B;
    line-height: 1.5rem;
    background-color: #CAF4FA;
  }

  .ban_endSpan {
    margin-left: 1.69rem;
  }

  /* 三大核心业务 */
  .us_coreMain {
    padding: 7.5rem 4rem 1.87rem 4rem;
    box-sizing: border-box;
  }

  .us_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .us_coresubOne {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .us_coreContent ul li {
    width: 100%;
    margin-bottom: 2rem;
    margin: 0 0 5.63rem 0;
  }


  .us_coreContent li:nth-child(3n+1) {
    margin-left: 0 !important;
    margin-right: 0 !important;
  }

  .us_coreContent li:nth-child(3n+3) {
    margin-right: 0 !important;
    margin-left: 0 !important;
  }

  .us_coreWord {
    padding: 2.88rem 1.81rem 3rem 1.81rem;
  }

  .us_coreLtitle {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
    line-height: 3.38rem;
  }

  .us_coreSub {
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #787878;
    line-height: 2.63rem;
  }

  .us_corelist:hover .us_coreimg img {
    /* animation: fangdaImg .5s forwards; */
    transform: scale(1);
  }

  /* 支持用户 */
  .up_main {
    padding:  7.5rem 4rem 3.56rem 4rem;
    box-sizing: border-box;
  }

  .up_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .up_coresub {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .up_content {
    margin-top: 5.63rem;
  }

  .up_cimg img {
    width: 100%;
    height: 100%;
  }

  .up_cTop {
    width: 100%;
    height: 35.38rem;
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/funnelOne.png");
    background-size: 100% 100%;
  }

  .up_cList {
    width: 100%;
    height: 35.38rem;
    position: absolute;
    top: 0;
  }

  .up_cList ul {
    height: 100%;
    width: 100%;
  }

  .up_cList ul li:nth-child(1) {
    position: absolute;
    left: 0;
    right: 0;
    top: 1.5%;
  }

  .up_cList ul li:nth-child(2) {
    position: absolute;
    left: 0;
    right: 0;
    top: 25.6%;
  }

  .up_cList ul li:nth-child(3) {
    position: absolute;
    left: 0;
    right: 0;
    top: 46.6%;
  }

  .up_cList ul li:nth-child(4) {
    position: absolute;
    left: 0;
    right: 0;
    top: 66.5%;
  }

  .up_cList ul li:nth-child(5) {
    position: absolute;
    left: 0;
    right: 0;
    bottom: 4%;
  }

  .up_cTLtitle {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #333333;
    line-height: 3.46rem;
    text-align: center;
  }

  .up_cTLtitleTwo {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #1E6072;
    line-height: 3.46rem;
    text-align: center;
  }

  .up_cDown {
    margin-top: 5.63rem;
  }

  .up_cDown ul li {
    margin-bottom: 3.94rem;
  }

  .up_cDown ul li:last-child {
    margin-bottom: 0;
  }

  .up_word {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #333333;
    line-height: 2.25rem;
  }

  .up_word span {
    font-weight: bold;
    color: #08969B;
    font-size: 5rem;
  }

  .up_subword {
    margin-top: 2.44rem;
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
    line-height: 2.88rem;
  }

  /* 用户声明周期管理 */
  .uw_main {
    padding: 7.5rem 0;
    box-sizing: border-box;
  }

  .uw_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .uw_coresub {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .um_content {
    margin-top: 5.69rem;
  }

  .um_topAPP {
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/um_top.png");
    background-size: 100% 100%;
    height: 8rem;
    width: 100%;
    position: relative;
    top: 0;
  }

  .um_topTitle {
    position: absolute;
    top: 16%;
    left: 13%;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    text-align: center;
    color: #1E6072;
    line-height: 2.8rem;
  }

  .um_topTitleTwo {
    position: absolute;
    top: 16%;
    right: 28%;
    text-align: center;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #1E6072;
    line-height: 2.8rem;
  }

  .um_DownAPP {
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/um_down.png");
    background-size: 100% 100%;
    height: 43.81rem;
    width: 100%;
    position: relative;
    top: 0;
    margin-top: 2.06rem;
  }

  .um_DownList {
    height: 43.81rem;
    width: 100%;
    position: absolute;
    top: 0;
  }

  .um_DownList ul {
    display: flex;
    height: 100%;
    width: 100%;
  }

  .um_DownList ul li {
    position: absolute;
  }

  .um_DownTopWord {
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: 500;
    color: #08969B;
    /* line-height: 2.63rem; */
    position: absolute;
  }

  .um_One {
    left: 3.5%;
    top: 40%;
  }

  .um_Two {
    left: 13.8%;
    top: 40%;
  }

  .um_Three {
    left: 26.5%;
    top: 28%;
  }

  .um_Four {
    left: 45.2%;
    top: 9%;
  }

  .um_Five {
    right: 35.6%;
    top: 19%;
  }

  .um_Six {
    right: 23%;
    top: 31%;
  }

  .um_Seven {
    right: 9.5%;
    top: 40%;
  }

  .um_DownLast {
    position: absolute;
    bottom: 8%;
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
    line-height: 2.63rem;
  }

  .um_Lone {
    left: 4.5%;
  }

  .um_Ltwo {
    left: 22%;
  }

  .um_Lthree {
    left: 42%;
  }

  .um_Lfour {
    right: 27%;
  }

  .um_Lfive {
    right: 5.8%;
  }

  .um_question_top {
    height: 8rem;
    width: 100%;
    border: 0.13px solid #D4E1E1;
    background: #E8FCFF;
    box-shadow: 0rem 0rem 0rem 0rem rgba(148, 179, 180, 0.4);
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #1E6072;
    display: flex;
    align-items: center;
    justify-content: center;
  }

  .um_question table {
    width: 100%;
    border-spacing: 0;
    text-align: center;
  }

  .um_question table tr td:first-child {
    width: 36.11%;
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
    line-height: 3.75rem;
  }

  .um_question table tr td:last-child {
    width: 63.89%;
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .um_question table tr td {
    height: 6.74rem;
    background: #F5FBFC;
  }

  .um_question table tr:nth-child(odd) td:first-child {
    background: #F5FBFC;
  }

  .um_question table tr:nth-child(odd) td:last-child {
    background: #FFFFFF;
  }

  .um_question table tr:nth-child(even) td:first-child {
    background: #FFFFFF;
  }

  .um_question table tr:nth-child(even) td:last-child {
    background: #F5FBFC;
  }
  .um_question table tr td:last-child{
    text-align: left;
    padding-left: 9rem;
    box-sizing: border-box;
  }

  .um_pullhand table {
    width: 100%;
    border-spacing: 0;
    text-align: center;
    border-bottom: 0.13px solid #D4E1E1;
  }

  .um_pullhand table tr td:first-child {
    width: 36.11%;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
    line-height: 3rem;
  }

  .um_pullhand table tr td:last-child {
    width: 63.89%;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
    /* line-height: 3.75rem; */
  }

  .um_pullhand_ma {
    margin-bottom: 3.75rem
  }

  .um_pullhand_mat {
    margin: 3.75rem 0;
  }

  .um_pullhand table tr:first-child td {
    height: 17.69rem;
    /* background: #F5FBFC; */
  }

  .um_pullhand table tr:last-child td {
    height: 22.5rem;
    /* background: #F5FBFC; */
  }

  .um_pullhand table tr:nth-child(odd) td:first-child {
    background: #F5FBFC;
  }

  .um_pullhand table tr:nth-child(odd) td:last-child {
    background: #FFFFFF;
  }

  .um_pullhand table tr:nth-child(even) td:first-child {
    background: #FFFFFF;
  }

  .um_pullhand table tr:nth-child(even) td:last-child {
    background: #F5FBFC;
  }
  .um_pullhand table tr td:last-child{
    text-align: left;
    padding-left: 7.12rem;
    box-sizing: border-box;
  }

  /* 知家DTC用户运营思路 */
  .uz_main {
    padding: 7.5rem 4rem;
    box-sizing: border-box;
  }

  .uz_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .uz_coresub {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .uz_content {
    margin-top: 5.69rem;
    ;
  }

  .uz_cimg {
    width: 100%;
    height: 100%;
  }
.uz_cwordList{

font-size: 2.25rem;
font-family: SourceHanSansSC;
font-weight: bold;
color: #333333;
}
.uz_cwordsub{
font-size: 1.71rem;
font-family: SourceHanSansSC;
font-weight: 400;
color: #333333;
line-height: 2.71rem;
}
  .uz_lastShow {
    margin-top: 2rem;
  }

  .uz_lOne {
    width: 100%;
    height: 14rem;
    margin-bottom: 3rem;
    position: relative;
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/u_one1.png");
    background-size: 100% 100%;
  }

  .uz_lOList {
    position: absolute;
    top: 33%;
    left: 21%;

    right: 6%;

  }

  .uz_lTwo {
    width: 100%;
    height: 6rem;
    height: 14rem;
    margin-bottom: 3rem;
    position: relative;
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/u_one2.png");
    background-size: 100% 100%;
  }

  .uz_lTList {
    position: absolute;
    top: 33%;
    left: 21%;

    right: 6%;

  }

  .uz_lThree {
    width: 100%;
    height: 14rem;
    position: relative;
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/u_one3.png");
    background-size: 100% 100%;
    margin-bottom: 3rem;
  }

  .uz_lThList {
    position: absolute;
    top: 33%;
    left: 21%;
    right: 6%;

  }

  .uz_lFour {
    width: 100%;
    height: 14rem;
    position: relative;
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/u_one4.png");
    background-size: 100% 100%;
    margin-bottom: 3rem;
  }

  .uz_lFList {
    position: absolute;
    top: 33%;
      left: 21%;
    right: 6%;

  }

  .uz_lFive {
    width: 100%;
    height: 14rem;
    position: relative;
    background: url("https://t.zoomedia.com.cn/public/gw/images/luo_user/u_one5.png");
    background-size: 100% 100%;
  }

  .uz_lFiList {
    position: absolute;
    top: 33%;
      left: 21%;
    right: 6%;
  }

  /* 知家DTC用户价值分层与定义 */
  .um_main {
    padding: 7.5rem 4rem 3.81rem 4rem;
    box-sizing: border-box;
  }

  .um_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .um_coresub {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .um_content {
    margin-top: 5.69rem;
    ;
  }

  .um_tab {
    margin-top: 0;
  }

  .um_tabT {
    width: 100%;
    border: 1px dashed #BBCAD5;
    border-radius: 1rem;
  }

  .um_tabUp {
    border-bottom: 1px dashed #BBCAD5;
    border-radius: 1rem 1rem 0 0;
    height: 6.75rem;
    background: #FFFFFF;
    display: flex;
    justify-content: space-around;
    align-items: center;
  }

  .um_tabTitle {
    width: 50%;
    text-align: center;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #8BA9BF;
  }

  .um_bodder {
    border-right: 1px solid #BBCAD5;
  }

  .um_tabUpTwo {
    border-radius: 0 0 1rem 1rem;
    background: #FFFFFF;
    height: 78rem;
    display: flex;
    justify-content: space-around;
    align-items: center;
  }

  .um_endLastLeft {
    width: 50%;
    height: 100%;
    padding: 3.06rem 0;
    box-sizing: border-box;
    background: #E4FBFE;
    border: 0px solid #BBCAD5;
    display: flex;
    align-items: center;
    justify-content: center;
    ;
  }

  .um_endLastLeft ul li {
    text-align: center;
    margin-bottom: 3rem;
  }

  .um_tmLtitle {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #FFBC00;
  }

  .um_tmLsub {
    margin-top: 1rem;
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
    padding-bottom: 0;
  }

  .um_tmLend {
    font-size: 1.5rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
    text-align: center;
  }
  .um_tmLimg{
  transform: rotate(90deg);
  margin-left: 0;
  margin-top: 1.75rem;
  }
  .um_endLastLeft ul li:last-child{
    margin-bottom: 0;
  }

  .um_endLast {
    background: #FFFEF6;
    padding: 3.06rem 0;
    width: 50%;
    height: 100%;
    box-sizing: border-box;
    border-left: 1px dashed #BBCAD5;
    display: flex;
    flex-direction: column;

    align-items: center;
    justify-content: center;
    flex-wrap: wrap;
  }

  /* 种子用户 */
  .um_endcontent {
    margin-top: 5.63rem;
  }

  .um_endcontent ul li {
    width: 100%;
    margin: 0 0 3.56rem 0;
    box-sizing: border-box;
  }



  .um_endcontent li:nth-child(2n+1) {
    margin-left: 0 !important;
    margin-right: 0 !important;
  }

  .um_endcontent li:nth-child(2n+2) {
    margin-right: 0 !important;
    margin-left: 0 !important;
  }

  .um_etitle {
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #333333;
    line-height: 2.5rem;
  }

  .um_esub {
    margin-top: 1.5rem;
    font-size: 1.88rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
    line-height: 2.63rem;
  }

  /*   全面助力KOC/KOL培育孵化   */
  .uk_main {
    padding: 7.5rem 4rem 5.25rem 4rem;
    box-sizing: border-box;
  }

  .uk_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .uk_coresub {
    margin-top: 2.56rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .uk_coreContent {
    margin-top: 5.69rem;
  }

  .uk_coreContent li:nth-child(2n+1) {
    margin-left: 0 !important;
    margin-right: 1.25rem !important;
  }

  .uk_coreContent ul li {
    width: calc(50% - 1.5rem);
    border-radius: 0.63rem;
    margin: 0 1.25rem 2.5rem 0;
    box-sizing: border-box;
  }

  .uk_coreContent li:nth-child(2n+2) {
    margin-right: 0 !important;
    margin-left: 1.25rem !important;
  }

  .uk_corelist {
    border-radius: 0;
    box-shadow: 0px 0px 0px 0px rgb(148 179 180 / 30%);
  }



  .uk_coreimg {
    height: 55rem;
    border-radius: 0rem 0rem 0rem 0rem;
  }

  .uk_coreimg img {
    border-radius: 0rem 0rem 0rem 0rem;
  }

  .uk_topTitle {
    height: 5.63rem;
    background: #08969B;
    border-radius: 0rem 0rem 0rem 0rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #FFFFFF;
  }
  .uk_coreContent ul li:hover .uk_coreimg {
      opacity: 1;
  }

  /* 第三方合作伙伴生态 */
  .uth_main {
    padding: 7.5rem 3rem;
    box-sizing: border-box;
  }

  .uth_coreTitle {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .uth_coresub {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .uth_content {
    margin-top: 5.63rem;
  }

  /* 超过200家知名品牌方信赖知家DTC */
  .ubt_main {
    padding:7.5rem 3.38rem  4.5rem 3.38rem;
    box-sizing: border-box;
  }

  .ubt_title {
    font-size: 4.5rem;
    font-family: SourceHanSansCN;
    font-weight: bold;
    color: #08969B;
  }

  .ubt_sub {
    margin-top: 2.63rem;
    font-size: 2.25rem;
    font-family: SourceHanSansCN;
    font-weight: 400;
    color: #333333;
  }

  .ubt_case {
    margin-top: 5.56rem;
  }

  .ubt_case li:nth-child(5n+1) {
    margin-left: 0 !important;
    margin-right: 2.14rem !important;
  }

  .ubt_case li:nth-child(5n+5) {
    margin-right: 0 !important;
    margin-left: 2.14rem !important;
  }

  .ubt_case ul li {
    position: relative;
    top: 0px;
    width: calc(20% - 2.14rem);
    height: calc(100% / 3);
    margin: 0 1.07rem 3rem 1.07rem;
    /* margin-bottom: 1.4375rem; */
    box-sizing: border-box;
  }
  .ubt_case ul li:hover{
    position: relative;
    top: 0;
    transition: all .5s ease-out;
  }

.ubt_caseImg img{
  /* box-shadow: 0px 0px 0px 0px rgb(0 0 0 / 11%); */
}
  .why_back {
    padding-bottom: 0;
  }

  /* 为什么选择 */
  .why {
    display: none;
  }
}