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Work with disparate data sources, generate relevant insights, and derive a rich fact base to support all key business decisions. Apply advanced analytics to marketing mix modeling and media planning. One-stop service for DTC marketing strategy and campaigns. Support your digital transformation, delivering digital strategy advice, digital team structure, and omnichannel customer experience best practices. Integrate internal and external media resources, providing the service of co-branding, content co-creation with influencers, and other business cooperation.
Devise a systematical social media & content marketing plan to build your brand presence and drive sales. Social media account creation and operation. Provide brand logo & slogan, copywriting & graphic KV, brand advertising content design. Brand IP incubation and creation. Influencer marketing Achieve user growth through creative and differentiated content production and event marketing. Provide high-level brand guidelines to a key opinion leader (KOL) or key opinion customer (KOC) who owns content creation. Leverage hot topics to seize the traffic of social media platforms and achieve a viral proliferation effect.
Experiment with a regular schedule of live events. Plan and develop content for livestreams, including storylines, scripts, and hosts or influencers. Track performance of livestreams with key performance indicators (KPIs) in place for numbers of views, conversion rates, and best-selling products. Improve livestream performance using real-time predictive analytics to derive insights into audiences, content, products, formats, hosts, and timing.
Integrate tech innovations such as Introducing a virtual avatar、augmented and virtual reality into livestreams.
Based on AARRR Pirate Metrics, optimize each stage of the funnel, to focus on the right acquisition channels, boost retention, speed up activation, launch successful referral programs, etc.
Segment users with different values, create a smooth customer journey：
1) nurturing the product qualified leads (PQLs).
2) developing strong relationships with the active users.
3) converting active users into key opinion consumers.
4) turning power users into brand ambassador.
Based on WeChat and other social media platforms, managing and improving customer lifetime value (CLV) to consolidate future revenue streams, and growth.
KOC/KOL cultivation
Based on third-party data management platforms, analyze user data, complete user stratification, and provide business decisions.
